Dorado Transportation: Rebranding

Designed in 2017

Dorado transportation is a Texas-based company specializing in oil transportation. 

RE-INVIGORATION

Dorado has been in business since 1980, and they have built their business around principles that were important to convey through their logo. These included professionalism, timing, and reliability. 

IcONIZING Core Values

Right angles, simple shapes, and comfortable borders represent the ease of doing business and professionalism that has proven successful for Dorado. 

Standing out

Emphasizing Dorado's focus on oil and gas transportation was a must, and the solution seeks to be memorable in a huge industry that lacks memorable logo designs.